LinkedIn Video Strategy: Becoming a Respected Industry Leader

Courtesy of Social Media Examiner

June 20, 2025

The impact of strategic video content on LinkedIn can be substantial. Brogan shares examples of clients who have achieved remarkable results:

A PowerPoint design consultant recorded twelve instructional videos in just half a day. After posting these videos, she was invited to speak at a conference in Europe based solely on the visibility gained from her LinkedIn videos. This exposure also led to significant business opportunities, including a €10,000 contract with a company that discovered her through her video content.

For business pages, Brogan notes that video content consistently outperforms other content types. One client’s LinkedIn company page analytics showed significantly higher engagement rates for video posts compared to text-only updates.

A motorcycle company apprenticeship trainer created four videos about his journey and the value of apprenticeship programs. These authentic, story-based videos became the company’s best performing content of the year, effectively promoting their apprenticeship initiatives while establishing thought leadership in this area.

The PREP Framework for Creating LinkedIn Video

Brogan has developed a comprehensive framework called PREP to guide the creation of effective LinkedIn videos:

• Plan your content
• Record your video
• Edit for clarity and impact
• Publish and repurpose

Below, we explore her advice for the Edit and Publish stages.

Edit: Refining Your Video for Maximum Impact

Editing transforms raw footage into polished, engaging content. LinkedIn recommends keeping your videos under two minutes, and Brogan suggests aiming for a video length of 60-90 seconds. This length is more likely to maintain viewer attention and increase the chances of complete views, which benefits your content’s visibility.

She recommends Descript as an accessible tool to edit videos, especially for those without raw video editing experience.

Descript converts your video into a text transcript, allowing you to edit the video by simply editing the text. This approach makes video editing as intuitive as editing a document:

1. Upload your video to Descript
2. Wait for the AI to generate a transcript (usually takes about a minute)
3. Edit the transcript by selecting and removing unwanted sections
4. Create compositions (separate video clips) from your selections

Descript’s AI capabilities enable several helpful functions. 

The Clean Up Audio feature has light, medium, or heavy settings to automatically remove filler words, repeated phrases, and mistakes.

The Create Social Clips feature generates multiple short clips from longer recordings, with options for different aspect ratios for landscape or portrait clips. LinkedIn increasingly promotes vertical video formats, similar to TikTok and Instagram Reels. This vertical format appears prominently in the dedicated video tab on mobile devices (currently available in the United States and expanding to other regions).

The Add Captions feature generates and edits captions to ensure accuracy.

Brogan strongly recommends burning captions directly onto your videos rather than relying on LinkedIn’s auto-caption feature. This ensures that captions appear for all viewers, regardless of their personal settings. Adding custom captions is particularly important because:

• Many people watch videos with the sound off.
• Viewers may speak different languages or have different accents.
• AI auto-captions often misinterpret words, especially with non-American accents.

Publish: Maximizing the Value of Your Video Content

The final stage of the PREP framework involves not just posting your video but strategically leveraging it to create additional content.

When publishing your video on LinkedIn, consider these recommendations:

1. Schedule Strategically: Use LinkedIn’s native scheduling feature to post at optimal times for your audience.
2. Write Compelling Accompanying Text: Create a text post that opens with a strong hook (ideally one line), highlights key points from the video, and includes a clear call to action.
3. Be Careful With Links: LinkedIn’s algorithm tends to limit the reach of posts containing external links. Instead of including a link in your post, Brogan suggests directing people to your featured section or inviting them to message you directly for resources.

Repurposing LinkedIn Video Content

The true value of a video content strategy for LinkedIn extends far beyond the original post. As Brogan says, “The gold mine in this video is actually the transcript.”

Here are five ways to repurpose your video content for more LinkedIn exposure:

• Create Multiple LinkedIn Posts: Extract key quotes and insights from the transcript to create additional LinkedIn posts.
• Develop LinkedIn Carousel Posts: Transform the main points from the video into slide-based carousel posts, which remain highly popular on LinkedIn.
• Write Blog Content: Use the transcript as the foundation for blog articles, expanding on the video’s key points.
• Produce LinkedIn Newsletters: Incorporate your videos into LinkedIn newsletters, embedding them alongside related written content.
• Generate Additional Video Formats: Use tools like Descript to create multiple clips from a single recording in different formats. For example, horizontal interview footage can be transformed into vertical clips for LinkedIn’s video tab.

This repurposing strategy maximizes the return on your video investment by creating multiple content pieces from a single recording session.

Today’s advice is provided with insights from Louise Brogan, a featured guest on the Social Media Marketing Podcast.Watch the full interview on YouTube

Note: From Patricia. An alternative to Descript is Camtasia – which has recently upgraded video production and editing in the 2025 version. I’d suggest making a comparison of both to see which you prefer.